![]() Is AI-generated content bad for SEO overall? Expertise, originality, and utility will be critical to distinguish your content from a sea of similar-sounding information being indexed alongside it. The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. The lesson here? Don't do anything with AI-generated content that you shouldn't do today with human-generated content. In fact, Google has explicitly stated that, regardless of whether AI plays a role in content creation, its search algorithm still focuses on prioritizing high-quality, helpful content written for users and de-ranking low-quality, keyword-first content written for SERPs. Whether or not content is generated by AI is not a direct factor in rankings. Are search engines penalizing AI-generated content? Especially as more AI-generated content floods the already overcrowded search landscape, standing out with an extensive library of original, helpful, and well-optimized content on your site will become increasingly important for gaining an edge in SERPs. Instead, focus on mastering how to boost the quality and reach of your original, human-created content with AI. To maintain quality rankings, avoid relying solely on generative AI for content creation. AI's penchant for fabricating facts, surfacing unoriginal ideas, and writing in an awkwardly formal style are all big watchouts. In this respect, content generated primarily by AI will tend to lack the quality that search engines are looking for. Search engines do not penalize AI-generated content by default they do continue to prioritize high-quality, helpful content written with humans in mind. Publishing AI-generated content The TL DR: How can I optimize my content for Google and Bings new search?.How will generative AI-powered search impact my rankings?.Which search engines use generative AI?.Will my rankings suffer now that competitors can publish content more easily with AI?.Is AI-generated content bad for SEO overall?.Are search engines penalizing AI-generated content?.Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs).Īs a marketer, you're probably asking or have been asked: Will our website be penalized for using AI-generated content? Will search engines stop ranking our content in favor of a direct response experience? How do you optimize for AI-powered search? In this article, we'll answer those questions and more while calling out some common misconceptions and often overlooked risks surrounding SEO in the age of generative AI. Verified brands can change only the featured image (a logo, typically).There are two sides of the coin to explore when it comes to understanding the impact of generative AI on Search Engine Optimization (SEO): First, the implications of using generative AI to create your content. Other brands, however, have little control over images in knowledge panels, as Google pulls the data from multiple sources. Local brands can upload potential knowledge-panel images via their Google Business Profile dashboard. Finally, for brand-name searches Google often generates a so-called knowledge panel when it can match a query to a known entity, such as a brand, a person, or a place. Hence, consider adding a relevant image beside the paragraph Google uses for your featured snippet.Ĥ. Regardless, an image in a featured snippet is one of the few methods to increase its visibility and, presumably, clicks. ![]() I’ve seen no reliable click data comparing the two. A page 1 listing can appear in a featured or standard snippet - but not both. The benefits of appearing in a featured snippet are now debatable since Google “ deduplicated” featured and organic snippets. Yet implementing cannot hurt - I’ve seen it generate visual snippets. Google then generates multi-image search-result snippets. Google can often discern that a page without structured data contains a list. ![]() In reality, ItemList can be used for any list, including products. Google’s guidelines for that markup are confusing, seemingly implying that they apply only to courses, recipes, restaurants, and movies. Most search snippets include at least one square thumbnail, often more, especially for category pages, such as the example of a search for “red shoes.”Īs Google’s SERPs are becoming more visual, failing to use images on your pages may lessen a snippet’s impact, reducing click-throughs (even if the page ranks in the top 3).įor category pages and lists, consider the ItemList type in to include images for each list item.
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