![]() You’ll also want to research trade associations specific to social entrepreneurship. Also, if you were someone who wanted to engage with a business offering that you want to offer, what would he or she search the web for? What specific keyword search terms would he or she use? See yourself as your ideal customer or beneficiary and search online through that lens. Google is your friend here in finding those who you might consider competitors or collaborators. ![]() If a social entrepreneur out there is already doing exactly what you want to do, use that as inspiration and fuel to come up with your own distinctly different purpose-driven offering. “Learn more about the social business landscape you want to work in and see who the players are and how they’re changing the world. The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, by John Elkington and Pamela Hartigan.How to Change the World: Social Entrepreneurs and the Power of New Ideas, by David Bornstein.Ask yourself simple guiding questions like ‘What will I do?’ ‘How will I do it?’ ‘Who am I doing it for?’ and ‘What value will I provide?’ The answers to those questions will inform your mission statement.” Think about your natural talents, core competencies, professional skills and training, and access to needed resources. Be equally clear about the problem you’d like to solve for this demographic through your business service or product. “Start by deciding precisely who you want to serve and exactly where and how you want to serve them. Here are seven practical, actionable steps that Hayden suggests carefully following to become a successful social entrepreneur - and to truly be the change you wish to see in the world: Write a mission statement “A specific set of directions to get your business from a flash of inspiration to off the ground is required.” “If you feel called to make more of a difference in the world and want to make a living while doing it, you’ll need a clear roadmap for your journey,” Hayden, a social venture founder herself, said in an interview. Hayden, a San Francisco-based social entrepreneurship coach and founding board member of the San Francisco Bay Area Chapter of the Social Enterprise Alliance. You need a step-by-step plan and the commitment to see it through, says C.J. To succeed as a social entrepreneur, as these inspiring change-makers have, you also need more than a great purpose-driven business idea. For others, such as Scholly co-founder Christopher Gray, that means helping low-income students find the scholarship money they need to make their college dreams come true. They’re also passionate about making a difference.įor some, such as Yoobi founder Ido Leffler and TOMS founder Blake Mycoskie, that means donating a product to an individual in need for every product purchased. They care deeply about more than earning a profit. ![]() Social entrepreneurs are a big-hearted breed. From researching your field to writing your action plan, becoming a successful social entrepreneur requires research and passion.
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